I had the pleasure of presenting to the East End Women’s Network last night at the beautiful Trumpets on the Bay in Eastport, NY. I shared some basic social media tips and resources including three quick steps to get more from Facebook for your business.
The three steps are:
1.) Check your Facebook Insights to see the best days and times to post. By scheduling your posts at these times you’ll increase your reach and the likelihood that your fans will engage with your social media activity.
2.) Use Facebook as your Page at least three times per week. Engaging with other pages by liking their posts and sharing valuable content will increase your brand’s visibility and build relationships with your professional network.
3.) Ensure your About section features the most important information about your company including your product and/or service and where you’re located, whether online or offline. This area is indexed by search engines & can get you found.
Download the tips on this handout and keep them handy for when you’re ready to start marketing your business on Facebook.
Is it they’re, their or there? Spelling and grammar matter in social media. When posting as your brand online it is very important that you’re using correct spelling and grammar. This simple act shows your professionalism and is certainly appreciated by your followers who know better. It also avoids miscommunication because readers will not have to guess what you intended to say.
The next time you’re not sure if you’re spelling a word correctly or using proper grammar be sure to take the time to get it correct. Hiring a social media manager can be another way to ensure that your message is being properly formatted and proofread to avoid mistakes.
The Grammarly handbook is a helpful resource to brush up on your spelling and grammar basics: http://www.grammarly.com/handbook/
You walk into a room full of attractive people, all dressed very similarly except for that one woman in the little red dress. The little red dress is an immediate way to get someone’s attention without saying a word. The Who’s Viewed Your Profile feature on LinkedIn has the same effect and you can use this to your advantage to get noticed on LinkedIn.
If you’re looking for employment, trying to pitch your latest product or service to a major buyer, or looking to rekindle an old business relationship the subtleness of showing up in the Who’s Viewed Your Profile list of another member’s LinkedIn account can be a great way to establish yourself as top-of-mind to someone with whom you may or may not already be connected.
The little red dress may not seal the deal but it can be a first point of contact, turning a cold lead into a warm one. It can also be a reason for someone with whom you’d like to connect to view your profile if your headline appears interesting enough.
To use this feature be sure to enable others to see that you’ve viewed their profile in LinkedIn, instructions are below.
1.) In LinkedIn click on Privacy & Settings at the top right of the screen under your profile photo
2.) Go to Profile and under Privacy Control select the option Select what others see when you’ve viewed their profile
3.) Be sure your name and headline is selected (the first option)
Voila! Start finding those interesting people and enticing them with your little red dress!
This will be short and sweet, it’s a reminder that many business owners need. Social media can be an amazing brand-builder for your business but if you’re just posting updates and send tweets without engaging in conversation you’re truly missing the amazing benefits that these networks can offer. Be social! Engage readers, show your business’s personality, and listen to your customers and competitors online. Whether your business is online only or you have a storefront your customers are talking about your goods and services and it’s in your best interest to be social and participate in that conversation.
Now go ahead, ask your followers how their day was…
Photo courtesy of www.pickthebrain.com